Design Thinking Comes of Age
Hurrah for empathy, it is about time!
Time we recognized that Design Thinking is a signal an old lighthouse of thought, so to speak. A beacon as our collective ships are banging off rocks in the shape of where is my audience, "how will I now sell my services?" and "we need to totally reinvent ourselves, where do I begin?"
Empathy is an asset that can fuel growth. It’s an advantage that entrepreneurs, business owners have in common, inculcated in their drive for success is valuable empathy in their user's experiences. These understandings are like the stars useful in navigating toward growth in these challenging seas of disruption. Position your ship or acquire the necessary perspective to let the light shine on your advantages!
Business owners are Captains of their world, experienced in testing multiple scenarios than in a collective flattened hierarchy, finding nuances to gain a sense of their market. But many have disconnected to their view of the horizon out of fear, and with that, the rudder wobbles.
Simplify and humanize business development, raise the sails with emotional intelligence to grow internal and external relationships, and retake the ship's command! You have an Empathy Advantage – the trade winds to common purpose with your clients, to reach new goals.
