Futurists & Recontextualisation
As a futurist, you think, my customers tomorrow’s or tomorrow’s customer, paved by key markers on horizons, new access, and operational modeling. Uncertainty fuels your creative mind to test and take actions, and urgency drives you.
The article frames recovery as strategy, productivity, digital channels, and chartable customer experience. Today, futurists carve new opportunities at start-up speed, apply creative decisions, and prioritize actions to capture growth.
Recontextualize. Disruption affords many opportunities prompted by a convergence of change. The new NORMAL is the agility to capture new business while continuously iterating improvements.
Futurists convert implications into successful business sustainability by adapting while creating resilience.