REINVENTION – A Necessary Strategy For Any Size Business Today.

Clients are referred to us with a new product, the plan for a new service or, in one case, huge quantities of data and wondered, how might they usefully market all this data?

REINVENTION takes on many forms. The need to reinvent is never a closed subject, and certainly a ripe topic now. Our client, who arrived with reams of data, provides a particularly good example of how even Public Data in an extremely specific domain is useful, but with refinement and filtering, that data provided values to resell.

The successful REINVENTION of Public Data into the salable package was ultimately based on a strategy to introduce this data as a Subscription Business Model. The quality of the data was continuously verified. Trust in the data allowed the client’s emphasis to shift from discovery to a much more sharpen focus on effective immediate strategies for where the best sales of their resources could be applied to the field.

We were successful in designing the offering, then building the strategy and ultimately selling into top Oil & Gas companies in North America.