Business Reinvention – Now! It is Financially and Emotionally Intelligent.
Any size business needs to consider now, how to reinvent themselves and not hole up in the soon to be extinct, Same Old-Safe is Better fossil of Yesteryear, 2019.
Faced with uncertainty we humans tend to prefer practicality over creativity and with that, POOF! Out goes the advantage of using change to grow your business. “Reinvention” does not have to be huge to be effective and transformative.
APPLY: A fresh from the outside perspective to the situation, add a collective ideation mindset, allow collaboration of open-mindedness, trigger discoveries around new business options
RESULTS: Stimulate internal and external engagement which will improve the overall wellbeing of the company AND with a Reinvention Strategy, improve revenues.
Ripe Doesn’t Last Forever. Your choice - Hope for the best and choose to terminate your business growth while competing with Reinventors or, direct Reinvention to your business. Reinvention - It’s Financially and Emotionally the Intelligent choice.
REINVENTION – A Necessary Strategy For Any Size Business Today.
Clients are referred to us with a new product, the plan for a new service or, in one case, huge quantities of data and wondered, how might they usefully market all this data?
REINVENTION takes on many forms. The need to reinvent is never a closed subject, and certainly a ripe topic now. Our client, who arrived with reams of data, provides a particularly good example of how even Public Data in an extremely specific domain is useful, but with refinement and filtering, that data provided values to resell.
The successful REINVENTION of Public Data into the salable package was ultimately based on a strategy to introduce this data as a Subscription Business Model. The quality of the data was continuously verified. Trust in the data allowed the client’s emphasis to shift from discovery to a much more sharpen focus on effective immediate strategies for where the best sales of their resources could be applied to the field.
We were successful in designing the offering, then building the strategy and ultimately selling into top Oil & Gas companies in North America.
Stop Calling It “Innovation”
Challenges blow in followed by new ideas. The current disrupted environment is raining down all kinds of new user needs. These needs are pulsing possibilities for a newly designed solution. While I support innovation, in today’s world the term seems a tad sulfurous, its luster tarnished, by overuse. Why be muddled in innovation when there are so many new potentially lucrative challenges that are simply a use case needing design thinking, to solve.
Innovate – at the end of the day maybe we should be thinking, Design-Ovate. Businesses are grappling with a storm of changing market factors; through that storm, it is difficult to see the nuances. A good game plan may be, to bring the collective vision to the new user needs. This approach galvanizes discovery to focus on designing for purpose, then form.
New challenges likely exist in close proximity to the products or services in your current offering. Finding the fascinating new user experiences closely related to your core business is a great start point. Your industry knowledge and business heritage are involved but it is, the fresh look at the interaction going on with the user challenges that could chart your course for future success.
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