Florence Wine Windows and Essential, As THE New Trend

Written By Thirza Duensing

As a business what can you offer to customers pummeled by Covid. Start by looking at two of the major drivers in consumer decision making today.

  • Hyperlocal / shorten the supply chain – Tweak your offering to move it through the Windows of opportunity easier, faster.

  • Essential / Cleanliness – How might your services or products translate into essentials for safety, or offset financial, physical, or emotional aspects of Covid trauma?

    Refine your understanding of your new or potential customer. Then tell your adaptation story as it relates to the challenges these customers face. Retell the success stories in every engagement and ask for feedback – are the Stories strong, do they really resonate? Track reactions and apply ingenuity with new strategies.

Thirza Duensing

Experienced Consultant working with innovation in products and services; defining the strategies and successful launch agendas into new markets.

https://www.sbdconsulting.org
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