Valorization in Pandemics – Are You Doing It?

Written By Thirza Duensing

Did you notice? 46% of US survey respondents switched brands or retailers, according to a recent report from McKinsey.
Top five reasons driving behavior shifts:

1. better price or better price to value ratio,
2. supported employees,
3. repurposed facilities,
4. offered relevant promotions and messages,
5. donated to COVID19 relief efforts

Consumers moved to retailers that created enhanced VALUES. Winning retailers valorized their offering in nimble ways gaining by, really connecting. Those retailers directly improved their status by enhancing their value in consumer perspectives.

Hyperlocal and personalized is one of many strategies to win new converts. The bar of future expectations has been raised a notch or two in the process, call us we can help.

Thirza Duensing

Experienced Consultant working with innovation in products and services; defining the strategies and successful launch agendas into new markets.

https://www.sbdconsulting.org
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